FORMULATED CONSCIOUSLY
We craft our products by merging Japanese Kampo medicinal herbs with lab-developed biotechnology, creating high-performance squalane and hyaluronic acids through advanced fermentation. Industry studies show this method requires far less water, land, and energy than traditional sourcing, shrinking our ecological footprint while delivering clinical results.
Every ingredient is rigorously selected to honor both Ipsum (your skin’s balance and health) and Alii (the Earth’s well-being). By uniting ancient wisdom with modern science, we prove that skincare can nurture oneself and the other—without compromise.
Beauty isn’t perfection—it’s progress. Because every step we take to care for ourselves (Ipsum) becomes a stride toward caring for our world (Alii).
WHAT IS CLEAN?
The clean concept is an on-going topic in cosmetics and has no clear legal boundaries yet. For IPSUM ALII, clean is a mindset, a way of living; balancing how we treat ourselves and our environment.
We promise to always communicate with transparency, to keep on learning and to inform our community on the things we learned.
Our skincare is made in Japan, we carefully work with our Japanese partners to ensure each ingredient is compliant with the E.U. law. As such, neither our finished products nor our ingredients are tested on animals as per the regulation (EC) No 1223/2009 of the European Parliament and of the Council.
As a result, we have put together a list of ingredients below. This list will be revised periodically as the world evolves. We are constantly learning.
INGREDIENTS WE DO NOT USE
Our products are free of parabens, talc, mineral oil, SLS, SLEs, paraffin, synthetic perfume and essential oils.
Ingredients derived from animals: our skincare line is vegan.
INGREDIENTS WE ARE CLOSELY MONITORING
Alcohol, only in some products we use it at a very low quantity. That is why it is at the bottom of our ingredients’ list (less than 0.1%)
Phenoxyethanol, is backed by years of research and safety assessment, and at the time being it is one of the safest preservative. We use a synthetic version as this allows us to have a concentration of less than 1% - as per the EU regulation (EC) 1223/2009 - minimizing the risks of irritation
OUR GREEN ETHOS
At Ipsum Alii, we practice the philosophy of minimalism to our skincare routine. We produce in small batches in Japan and our formulas are then filled and packed in Europe. There is nothing more sustainable than less.
